The Real Reason Companies Are Going Woke

There’s a globalist woke cabal behind the recent surge of companies producing marketing and advertising. This is the real reason companies are going awake.

Shutterstock/Roman Samborskyi

Have you grown exhausted by the latest marketing campaign or social media post made by a company you once thought was ideologically neutral? Honestly, I didn’t know that a KitchenAid stand mixer could even come with a politically-charged purpose, but it’s becoming harder and harder to find any brand that doesn’t place progressive activism or ideological agendas ahead of their customers. 

Why might this be happening? Well, at risk of sounding like I’m making claims that there’s a globalist, “woke” cabal, I’m indeed calling out the fact that there’s a globalist woke cabal behind the recent surge of companies producing marketing and advertising for the latest progressive cause, from race ideology to LGBTQ+ ideology to environmentalism and more.

Social Credit Scores Are a Sad Reality for the “Free” Market

You’ve probably heard a few acronyms thrown around, like DEI framework (short for diversity, equity, and inclusion) or ESG investing (short for environmental, social, and governance), but one which has been rising in notoriety is CEI. CEI stands for Corporate Equality Index, and like ESG, it serves as a social credit score or proverbial stamp of approval to prove if a company or organization is subservient enough to “woke” capital. Don’t get me wrong, this isn’t a publicly recognized score like your credit score, yet it still has the power to control and compel speech through coercion, threats, and more.

Organizations like The Human Rights Campaign (HRC) use lobbyists to funnel a list of demands to companies and organizations. If they’re found to be non-compliant with the demands, investors empowered by progressive “credit scores” like CEI then put pressure on the companies/organization’s boards, mobilize activists against them, stand in the way of business operations, and penalize those who continue to do business with them. 

Sound like a pie-in-the-sky, tinfoil hat conspiracy theory? Well, it’s not. They even spell it out for us! Look no further than the HRC’s annual Corporate Equality Index Reports, a “national benchmarking tool on corporate policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer employees.” For two decades now, HRC has pushed for “growth in the adoption of these critical policies and practices.”

Consequently, 379 Fortune 500 employers participated in last year’s rating, and a total of 842 employers were top-scorers, granting them HRC’s “coveted title of ‘Best Place to Work for LGBTQ+ Equality.’” If your company doesn’t demonstrate “an integration of intersectionality in professional development, skills-based or other training” or implement a “supplier diversity program with demonstrated effort to include certified LGBTQ+ suppliers,” then it will score lower.

human rights campaign CEI screenshot

In Adidas’s new line, “Let Love Be Your Legacy,” created by South African designer Rich Mnisi and released for “Pride 2023,” the clothing is modeled by a man.

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