In Adidas's new line, "Let Love Be Your Legacy," created by South African designer Rich Mnisi and released for "Pride 2023," the clothing is modeled by a man.
Adidas this week launched its “Pride 2023” swimwear collection, advertising bathing suits on its web site under the “women’s” section with the help of a model that appeared to be male.
One of the bathing suits — a colorful one-piece called the “Pride Swimsuit” that was being advertised for $70 — was being shown off by an apparently male model who also was also displaying a noticeable bulge in the crotch area.
An accompanying video on Adidas’ site shows the model sashaying in the one-piece, with the camera at one point zooming to reveal a patch of chest hair rising above the neckline.
It was unclear if the model identifies as a male or is transgender.
Adidas and Mnisi didn’t immediately respond to The Post’s request for comment.
New Adidas ad. Male model for women's swimsuit. 🙃 pic.twitter.com/rZIFBWL0iQ
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