Consumers in the US are pushing back against companies promoting woke ideology, leading to a growing backlash. Reports suggest that customers are increasingly rejecting brands that promote political views.
Budweiser CEO Michel Doukeris finally addresses the scandal, telling investors there is “misinformation” spreading on social media about the company’s team-up with Mulvaney. Anheuser-Busch CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand’s partnership with transgender influencer Dylan Mulvaney that prompted a boycott from
The Daily Wire reported that Anheuser-Busch lost $6 billion in six days after a trans ad campaign partnering with 26-year-old transgender ‘influencer’ Dylan Mulvaney, which top executives never approved.
