The Growing Consumer Revolt Against Woke Ideology

Consumers in the US are pushing back against companies promoting woke ideology, leading to a growing backlash. Reports suggest that customers are increasingly rejecting brands that promote political views.

It’s likely true: No executives at Anheuser-Busch knew what the Bud Light marketing people were planning when they decided to deploy an absurdist and deeply offensive transgender TikTok influencer to sell their beer. But soon after it happened, public disgust became rather obvious. The cri...

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