Budweiser CEO Michel Doukeris finally addresses the scandal, telling investors there is “misinformation” spreading on social media about the company’s team-up with Mulvaney.
Anheuser-Busch CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand’s partnership with transgender influencer Dylan Mulvaney that prompted a boycott from conservatives.
Doukeris told investors there is “misinformation” spreading on social media about the company’s team-up with Mulvaney.
“We need to clarify the facts that this was one can, one influencer, one post and not a campaign,” Doukeris said.
The CEO said Anheuser-Busch is “providing direct financial support” to the frontline workers impacted by the boycott, naming delivery drivers, sales representatives, wholesalers, bar owners and servers. Doukeris said the brewing giant will triple media spending on advertising for Bud Light over the summer, confirming reports that the company is planning a major marketing push to recover its brand.
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The Daily Wire reported that Anheuser-Busch lost $6 billion in six days after a trans ad campaign partnering with 26-year-old transgender ‘influencer’ Dylan Mulvaney, which top executives never approved.