The company may have a Bud Light moment as Calvin Klein shared a promotional snap featuring Bappie Kortram, which is a part of the Calvin Klein Pride 2022 campaign.
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A Calvin Klein advert featuring a trans man posing in a sports bra has sparked furious backlash after going viral online.
In a promotional snap shared by the brand, who have long been known for their sultry and sexy ads featuring toned topless models, Bappie Kortram can be seen wearing a pair of jeans and a sports bra.
Bappie, who is from the Netherlands, is represented by a number of modelling agencies around the world including British Zebedee Talent, who describe him as ‘a trans man who has not had top surgery yet.’
The advert, which was initially shared as part of the Calvin Klein Pride 2022 Campaign, went viral this week after it was reposted on Twitter by Dr. Anastasia Maria Loupis, who posted: ‘Calvin Klein wants to go broke.’
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Images from the same shoot are still being used on Calvin Klein’s British website.
Other users were stunned by the advert, with one writing: ‘Disgusting and I love Calvin Klein jeans. This is not a great ad for his clothes at all. Stop bowing down to all these demands, as this will only hurt your brand in the long run.’
Another added: ‘The bra/beard thing has me confused. If he’s trying to be more feminine, why keep the beard or is this transwomen having beards a thing?
‘Is he just gay and wearing a bra because he’s overweight and think it’s cute? So many questions. Lol.’
A third wrote: ‘Wow this makes the clothes look ugly. I thought ads worked on making stuff look attractive and aspirational?’
Another commented: ‘Good for them they feel that good about themselves but I don’t believe most people find this physically attractive or want to see it. I sure don’t!
‘No thank Calvin Klein enjoy your time with Bud Light!’
Another wrote: ‘This cannot be legit. Come on. Let me wake up from this nightmare.’
One added: ‘Gross. A far cry from their haute couture ads.’
‘I don’t understand why they want to promote ugly,’ one commented while another wrote: ‘That must appeal to like 10 people.’
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