TikTok is deciding who wins and who loses: creators and businesses may lose a space on someone's For You page to someone with a closer relationship with the corporation. This is how TikTok decides what goes viral.
According to Forbes, TikTok workers in the United States have the option to promote videos in order to "introduce celebrities and emerging creators to the TikTok community." The assertion is part of an article regarding TikTok's "Heating" button, which Forbes claims can be used...