Alibaba Group President J. Michael Evans, when attending the World Economic Forum with the rest of the Davos elite, said that licking your plate clean will earn you 200 carbon credits in a new social compliance platform being tested in Chinese cities.
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That’s correct, according to Alibaba Group President J. Michael Evans, a new social compliance platform being tested in Chinese cities could be the wave of the future.
“We’re developing, through technology, an ability for consumers to measure their own carbon footprint. What does that mean? That’s, where are they traveling, how are they traveling, what are they eating, what are they consuming on the platform?” he told the World Economic Forum this week, adding “stay tuned, we don’t have it operational yet – but this is something we’re working on.”
Are you interested in learning more about Alibaba’s carbon tracking technology? They described it as a platform to “encourage people to adopt low-carbon behaviors and be environmentally accountable” in a blog post from March.
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Expect to earn 200 carbon credits when you lick your plate clean, and 554 credits if you take the subway, according to the measurement system devised by Guangzhou-based certification body CEPREI, in partnership with Alibaba Cloud.
The trick is to develop a model that translates individual activities into carbon credits and builds up a community that promotes a low-carbon lifestyle based on the carbon credits system.
More than 1,492 companies and communities use the platform, which has helped them save roughly 394,000 tons of carbon dioxide emissions, according to Alibaba Cloud.
Residents of Xinqiao Shiju, in Shenzhen’s southern metropolis, were given the opportunity to test the system. The community’s 589 residents were given a “personal carbon account to monitor electricity use and carbon emissions” as part of a pilot initiative, which saved 37.77 tons of carbon emissions (no calculations provided).
“We’ve been trying to combine behavioral science with technology to change people’s perceptions and make low-carbon fashionable.” says Xiao Lei of Alibaba Cloud.
Not everyone likes it.