Taking Disney as an example, some argue that woke Hollywood has sunk into irrelevance after multiple box office failures.
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The formula for box office success these days seems rather simple – Produce a solid story with relatable and likable characters, and tell that story in a setting that makes sense with as few distractions and tangents as possible. In other words, make a normal movie without the intent to manipulate your audience with propaganda.
Most movies that follow this basic formula will rake in the cash. Any movie that insists on browbeating the audience will bomb; get woke, go broke. The problem is that Hollywood elitists just can’t help themselves. They think they’re smarter than the audience and smarter than the box office, and they would rather lose their entire business and fade into obscurity than admit the truth: The market dictates the success or failure of popular media, the media does not dictate the market.
To be fair, the media culture we live in today is far different from what it was even 10 years ago. The entertainment industry is no longer interested in keeping the public happy or distracted, they’re only interested in “platforms.” They see every movie and every popular franchise as a vehicle to deliver their gospel, the gospel of woke. It is likely that they believe if they saturate the market long enough and thoroughly enough with their messaging that one day the public will just give up and accept woke as the new normal.
This isn’t happening. There’s been a flurry of film flops in the past year which have made it obvious that Hollywood is imploding instead of gaining influence.
Disney is probably the best place to start as a window into woke failure, because the company strategically targets children with far-left concepts from feminism to gay and trans ideology. The company was on a downward spiral well before they tried to go to war with the state of Florida, declaring that they would do everything in their power to overturn anti-child grooming laws. But that little incident didn’t help, either.
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