Weaponizing E-Girls: How US Military Uses Youtube And TikTok To Improve Its Image

Subscribers of e-girls claim that the US military is utilizing YouTube and TikTok to enhance its image, in an effort to address the shortage of volunteers that has persisted for years.

US military personnel often share their everyday life on TikTok. Some joke around and play pranks on their companions, others share what they do and eat in the army, etc. 

One of today’s most popular ‘military influencers' is Hayley Lujan, also known as lunchbaglujan. Lujan is known for her provocative, somewhat cynical sense of humor, friendship with Donald Trump’s son, and the fact that she is not a simple soldier, but a specialist in Psyops – Psychological Operations.

The career platform for US military recruits states that such “Soldiers are known for their communication expertise—using unconventional tactics to persuade and influence foreign allies and enemies in support of U.S. Army objectives.” 

Lujan’s subscribers are aware of this. They assume that her accou...

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