PR guru Mark Borkowski said that Meghan and Prince Harry’s brand is collapsing as Meghan Markle’s Spotify podcast Archetypes will not be renewed for a second season as the Sussexes and Spotify parted ways.
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Spotify’s decision to cut their losses and scrap their deal with Meghan and Harry could cost the couple $10million and does not bode well for their fading hope of becoming a $1billion brand, experts told MailOnline today.
Meghan Markle’s podcast Archetypes will not be renewed for a second season in what has been described as a mutual decision between the Sussexes and the streaming behemoth.
PR guru Mark Borkowski told MailOnline that it is very bad news for Meghan and Harry’s brand and a sign ‘their star is really falling’. He estimated that the failure could cost them up to $10million.
He said: ‘They didn’t get the quality of the product right and the gooey front of their new reality faded. The air is going out of their much hyped balloon and these little things begin to erode that juggernaut of hype that they delivered when they broke away from the Royal Family’.
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”If no one is interested in anything they have to say about mental health or the Royal Family then their star is really falling. It is not a good day for the long term brand of Meghan and Harry’, he added.
The ditching of the Spotify podcast now means the couple’s last major surviving deal is the £81million ($103.6million) with Netflix, the makers of their controversial documentary series.
Meghan recently signed with William Morris Endeavor (WME), the talent agency that boast clients like Dwayne ‘The Rock’ Johnson, tennis star Serena Williams, and other A-Listers amid rumours the relaunch of her lifestyle blog The Tig is viewed as the best way for her to make big money, especially given the success of Gwyneth Paltrow’s Goop and Kourtney Kardashian’s Poosh.
An insider said last month: ‘This deal is about making Meghan a power player in Hollywood. It is about creating projects for her to produce – she wants to run the show’.
Mr Borkowski said that he believes that they could lose up to 40 per cent of the $25million Spotify deal after it ended, which would be around $10million.
Archetypes launched with great fanfare last year, featuring stars and celebrity friends including tennis legend Serena Williams, pop megastar Mariah Carey and South African comedian Trevor Noah.
Speaking to singer Ms Carey describedthe idea of a ‘diva’ being ‘not something that I connect to’, only for Carey to reply: ‘You give us diva moments sometimes Meghan’ before adding that she believed it was a positive term.
But it was plagued by mixed reviews from critics, with The Times comparing the listening experience to being ‘locked in the relaxation room of a wellness spa with an unusually self-involved yoga instructor’. Spotify also reportedly became impatient about the pace of recordings – 12 episodes in two years.
After damning allegations from Harry and Meghan about the royals, they have been evicted by King Charles from Frogmore Cottage.