How Meta’s Global Team Derailed Whatsapp India’s Payment Ambitions

Meta's global team derailed WhatsApp India's payment ambitions, as everything had to go through the global headquarters. This led to the departure of senior executives Abhijit Bose, Manesh Mahatme, and Vinay Choletti from the organization last year.

When WhatsApp was given the approval to run Unified Payments Interface (UPI) in India, the expectation was that it would blow the competition out of the water. In March 2022, when WhatsApp did a small campaign for a week, the company did 8-10 mil...

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