A lawsuit accusing Google of abusing its position as one of the biggest brokers, providers, and online auctioneers of advertisements put on websites and mobile applications could result in Google Ads losing its monopoly.
A significant increase in the legal issues the company has with its operations in the United States and elsewhere is the Justice Department's request for the dissolution of Google's business of brokering digital advertising across much of the internet.
As one of the biggest brokers, providers, and online auctioneers of advertisements put on websites and mobile applications, Google is accused of abusing its position in a lawsuit filed Tuesday, the Justice Department's second against the Alphabet Inc. division after one filed in 2020. The filing indicates that there will be a drawn-out legal struggle with significant repercussions for the digital advertising sector.
The lawsuit, which was filed in federal court in Virginia, contends that Google abuses its p...
Full Access
Included:
-
Access to All Articles.
-
One Plan. No Tiers.
-
No Ads.
-
Cancel anytime.
