Make Sunsets, Luke Iseman's startup that has at least $500,000 in venture money, has been conducting geoengineering experiments to cool the earth.
Luke Iseman spoke with specialists in the field while he was considering starting a solar geoengineering company. The greatest piece of advise he got was to avoid using the word "geoengineering."
The phrase refers to modifying Earth's climate for human benefit, but in recent years it has also come to stand in for "solar geoengineering," which is the release of chemicals into the atmosphere in an effort to deflect sunlight away from the planet and lessen its warming effects. Because it hasn't been thoroughly investigated, it is debatable because we don't know if the unexpected consequences will be better or worse than the effects of climate change.
Make Sunsets, Iseman's startup that has at least $500,000 in venture money, primarily navigates the hot-button word on its website.
“We make reflective, high-altitude, biodegradabl...
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