Ex-Target Vice Chairman Gerald Storch reveals that the ‘one item’ that sparked boycott calls was a ‘tuck swimsuit’ that targets transgender people.
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A former Target executive claimed that there was one item that sparked widespread boycott calls against the big box chain.
Former Target Vice Chairman Gerald Storch said in a Sunday interview with Fox News that a number of retailers, including Target, have sold pro-LGBT merchandise over the past several years and claimed that “everybody carries that stuff.”
But he noted that Target appeared to go a step further this year by carrying a “tuck swimsuit” that targets transgender people. In mid-May, conservative commentators made note of the swimsuit and claimed that it was being marketed for children, but Target officials pushed back and said that the item was only sold for adults.
“I’ve never seen a case where one item, that tuck swimsuit, that’s really what made the difference versus the competitors. That’s where the big mistake [was] made,” Storch told the outlet.
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Some pointed out that Target’s website sells a range of LGBT and pro-transgender merchandise, including “pride” clothing targeting infants and small children. Target is also selling children’s books that instruct them on how to use transgender pronouns.
“I cannot state enough how important is for people to choose not to shop at Target. There has never been a company that has been more pro-transgenderism than Target,” Daily Wire commentator Candace Owens wrote last month.
Former Fox News host Megyn Kelly, meanwhile, criticized the chain for selling the “tuck” swimwear. Target, she said, “decided to willingly partner with this clothing manufacturer to make Pride month gear that includes bathing suits that are quote ‘tuck-friendly’ that have extra material … which no woman needs.”
In the midst of the backlash, the company last month confirmed that it pulled some items from shelves and moved displays.
“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” the firm said, without elaborating on the specific threats. “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior,” it also said.
After the Bud Light controversy, in order to avoid such a situation, Target has held an emergency meeting to discuss moving LGBTQ Pride merchandise away from the front of their locations.