In a blog post, Coinbase announced the rollout of the ‘Moving America Forward’ national campaign for crypto, which will kick off with a series of four different advertisements featuring Coinbase CEO Brian Armstrong.
United States crypto exchange Coinbase is rolling out another national ad campaign in America focusing on the “critical” role that crypto will play in modernizing the global financial system.
In a May 22 blog post, the firm outlined its plan for its new “Moving America Forward” campaign, which will kick off via a series of four different advertisements featuring Coinbase CEO Brian Armstrong. These will mostly air during “popular Sunday shows” on U.S. TV, with some also appearing during ad breaks of the NBA Finals series.
“Coinbase is launching Crypto: Moving America Forward, a national campaign to explain crypto’s critical role as an underlying technology that will update the global financial system,” the firm noted.
The campaign will also focus on overseas adoption of crypto and blockchain in countries like China, as the firm aims to highlight that the U.S. “global economic leadership and national security are at risk if the U.S. cedes its role in building technology that will be central to the world’s financial infrastructure.”
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On May 16, EU ministers approved the Markets in Crypto-Assets (MiCA) legislation, making it the world’s first cryptocurrency regulations.