Budweiser’s new pro-America advertisement, which was released on Friday on social media, features a Clydesdale horse and has set social media ablaze amid the Mulvaney controversy.
In what appears to be an attempt to win back the audience that was angered over Bud Light after its endorsement deal with transgender activist Dylan Mulvaney, Anheuser-Busch launched a new patriotic advertisement with its most iconic image.
The advertisement, released Friday on social media, shows a Clydesdale horse—used for decades by Anheuser-Busch and Budweiser—walking past the Grand Canyon, New York City, and other landmarks. The clip didn’t make mention of Mulvaney or issue an apology.
“This is a story bigger than beer,” the narrator in the video says. “This is the story of the American spirit.”
The advertisement also shows an American flag being raised. And one of the flag-raisers is seen putting a hand over her heart as the narrator says the beer is “brewed for those who found opportunity in challenge and hope in tomorrow.”
Subscribe to GreatGameIndia
AB InBev, which owns Anheuser-Busch, is the world’s largest brewer and owns Budweiser, Bud Light, Michelob, Stella Artois, Beck’s, and a number of other brands. It owns about 630 beer brands in 150 countries.
The Daily Wire reported that Anheuser-Busch lost $6 billion in six days after a trans ad campaign partnering with 26-year-old transgender ‘influencer’ Dylan Mulvaney, which top executives never approved.