As of late, brand Loyalty is declining for most luxury automakers. Widespread reductions in loyalty could be caused by ongoing supply chain problems and several other factors.
According to recent research from S&P Global Mobility, brand loyalty—defined as the proportion of customers who return to the same brand for their subsequent vehicle—is declining in the luxury market.
The findings of this study, which runs from January 2020 to April 2022, were depicted in this infographic by Marcus Lu of Visual Capitalist.
Brand Loyalty Losers
Over the years, brand loyalty has decreased for the following companies.
We have also included each brand's score from the J.D. Power 2022 Initial Quality Study for perspective. This is calculated using the number of issues per 100 automobiles (PP100) that arise within the first 90 days of ownership.
Despite having a higher than average PP100 rating, Land Rover saw the largest decline in customer loyalty. One possible expl...
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