Pfizer, BioNTech partnered up with Marvel for Avengers and Covid-fighting comic book. Although Pfizer and BioNTech’s usage of comic book media is distinctive, it is not a novel tactic in pharmaceutical promotions.
Pfizer and BioNTech are working with Marvel to create a custom comic book to commemorate “everyday” people receiving the Covid-19 vaccine.
An advancing Ultron, one of the Avengers’ main antagonists, is vanquished in the “Everyday Heroes” digital comic book by Captain America, Iron Man, as well as other superheroes. A grandfather who is waiting with his family at a clinic for Covid-19 vaccinations explains the tale and history of Ultron.
The evolution of Ultron and the inventive defenses the Avengers constantly come up with to stop him resemble the story of Pfizer and BioNTech’s scientific efforts to create vaccines to combat Covid-19, even if it is not explicitly stated.
After saving the day, the Avengers fly by the clinic’s window and greet grandpa, also known as “John,” who turns out to be a retired damage control foreman for the group of super-heroes.
John then links the Avengers’ battle to the Covid one, saying, “And that’s how I know that we can fight back against even tough ever-evolving enemies. If you’re willing to adapt, fight back and take steps to help protect yourself. It’s also important for entire communities to come together and help fight the threat.”
His middle-aged son exclaims, “And that’s exactly what we’re doing today!” as the nurse summons the family back for their injections.
Pfizer wrote in a Twitter post on Tuesday announcing the book: “When Ultron wreaks havoc, the Avengers act as the first line of defense. People can help protect themselves by staying up to date with COVID-19 vaccinations.”
Paul Allor, a well-known author and comic book writer who also contributed to the Teenage Mutant Ninja Turtles and GI Joe franchises, wrote the Pfizer-Marvel script. He tweeted a link to the book and mentioned that he will be getting a flu vaccine and a booster for his bivalents the next day.
Although Pfizer and BioNTech’s usage of comic book media is distinctive, it is not a novel tactic in pharmaceutical promotions. In 2016, Takeda and Marvel Custom Solutions partnered to publish “The Unbeatables,” a collection of comic novels on inflammatory bowel disease. Takeda’s effort comprised a group of freshly formed super-hero characters who battled a villain while wearing masks and dealing with IBD conditions in “real-life.”
In 2021, Novartis created an exclusive comic book specifically to aid young children in understanding rare diseases brought on by PIK3CA mutations. A cast of young characters led by Professor P who have various PROS conditions as well as superpowers are introduced to patients and caregivers in the book “Meet the PROS,” which stands for PIK3CA-Related Overgrowth Spectrum.
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Are we winning or losing – – when Madison Avenue employs comic book characters as promotions for pharmaceuticals , it ‘must be over’ . I am now awaiting for Heaven to ‘turn on the lights’ and show us that we are all indeed prancing about ‘with-no-clothes-on’ ?!? ……… …. shalom to all .. ps (it even made me chuckle too)