Pfizer, BioNTech partnered up with Marvel for Avengers and Covid-fighting comic book. Although Pfizer and BioNTech's usage of comic book media is distinctive, it is not a novel tactic in pharmaceutical promotions.
Pfizer and BioNTech are working with Marvel to create a custom comic book to commemorate "everyday" people receiving the Covid-19 vaccine.
An advancing Ultron, one of the Avengers' main antagonists, is vanquished in the "Everyday Heroes" digital comic book by Captain America, Iron Man, as well as other superheroes. A grandfather who is waiting with his family at a clinic for Covid-19 vaccinations explains the tale and history of Ultron.
The evolution of Ultron and the inventive defenses the Avengers constantly come up with to stop him resemble the story of Pfizer and BioNTech's scientific efforts to create vaccines to combat Covid-19, even if it is not explicitly stated.
After saving the day, the Avengers fly by the clinic's window and greet grand...
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