Pfizer, BioNTech Partner With Marvel For Avengers And Covid Fighting Comic Book

Pfizer, BioNTech partnered up with Marvel for Avengers and Covid-fighting comic book. Although Pfizer and BioNTech's usage of comic book media is distinctive, it is not a novel tactic in pharmaceutical promotions.

Pfiz­er and BioN­Tech are working with Marvel to create a custom comic book to commemorate "every­day" people receiving the Covid-19 vaccine.

An advancing Ul­tron, one of the Avengers' main antagonists, is vanquished in the "Everyday He­roes" digital comic book by Captain America, Iron Man, as well as other superheroes. A grandfather who is waiting with his family at a clinic for Covid-19 vaccinations explains the tale and history of Ultron.

The evolution of Ultron and the inventive defenses the Avengers constantly come up with to stop him resemble the story of Pfiz­er and BioN­Tech's scientific efforts to create vaccines to combat Covid-19, even if it is not explicitly stated.

After saving the day, the Avengers fly by the clinic's window and greet grand...

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