According to several articles, Amazon's purchase of iRobot could be to map the inside of your home to let marketers sell more junk because Amazon wants to know more about its customers.
The $1.7 billion purchase of iRobot Corp. by Amazon.com Inc. is a move by the multinational giant to use Roombas to map the interior of homes. Because marketers can simply develop customized ads if they are aware of what is contained in this data type, it is a digital gold mine for Amazon.
From a marketing perspective, Amazon bought iRobot in order to better understand its customers' homes with the "Roomba" robotic vacuum cleaner.
The J7 edition of the Roomba, which is the most recent model, features a front-facing AI-powered camera that maps out each room and can detect almost anything in its route, including floor plans, the location of the kitchen, the master bedroom, the children's sleeping areas, and items on the floor.
"Slightly more terrifying, the maps also represent a wealt...
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