A Quiet Revolution Is Unfolding Against ‘Woke’ Corporate America

Scott Shepard, a Fellow at the National Center for Public Policy Research (NCPPR) and director of the National Center’s Free Enterprise Project, says that a quiet revolution is unfolding against ‘woke’ corporate America.

BlackRock CEO Larry Fink attends a session at the World Economic Forum annual meeting in Davos on Jan. 23, 2020. (Fabrice Coffrini/AFP via Getty Images

Consumer boycotts against “woke” corporations such as Target and Anheuser-Busch are the key to reversing race, gender, and environmental activism in corporate America, according to conservative groups.

That’s because customers ditching companies pushing left-wing policies have given conservative groups the traction they needed to fight them legally.

Scott Shepard is a Fellow at the National Center for Public Policy Research (NCPPR) and director of the National Center’s Free Enterprise Project, a conservative shareholder activist group.

Shepard told The Epoch Times the tide is turning against environmental, social, and governance, or ESG.

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“We’re seeing something very different this time. Because it’s not just the conservatives, who are always interested in this sort of thing, it’s the whole country,” Shepard said.

ESG, which started as guidelines, has now turned into heavy-handed mandates on controversial “social justice” ideologies, he said.

And a potential breach of fiduciary responsibility to shareholders will expose businesses to legal action like Shepard’s organization has started.

Even with companies losing billions of dollars, they continue to embrace the concept to the detriment of their shareholders, Shepard said.

Target came under fire for “Pride Month” merchandise, including rainbow-colored onesies for babies and “tuck-friendly” women’s swimsuits for men identifying as women in front-of-the-store displays.

Epoch Times Photo
People walk past a Target store in New York City on June 6, 2023. (Samira Bouaou/The Epoch Times)

After the Bud Light controversy, in order to avoid such a situation, Target has held an emergency meeting to discuss moving LGBTQ Pride merchandise away from the front of their locations.

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