3 Key Principles of Good Website Design

Website design is a budding industry with most people shifting their businesses online for enhanced visibility. Even though each website is an individual project, there are golden rulesthat apply to all sites regardless of the intention. It is all about striking that great balance between creating an aesthetically pleasing site, and usable navigation for all the intendedvisitors. In this article, we will expound on the key principles that make for good website design.

1. Web Hosting

Web hosting refers to the space you rent on a server to store your website files and data. These determine how well the website runs and serves your intended visitors. Following its role in website design, you need to ensure you make an informed decision as a poor host will impact your site’s performance and credibility. Luckily for you, there are reputable webhosting providers like IONOS who pride themselves in ensuring your site enjoys up to 99.9% uptime. This means that your clients will not experience lags or issues when accessing your site for products or services. IONOS has different categories for web hosting depending on the number of websites or projects you need to host. With SSL encryption and DDoS protection, you can be sure that all your files and data in the cloud are safe.

2. Simplicity Innovation without Distractions

Nothing beats simplicity in website design. Your website should communicate your intendedcore message instantly as soon as it loads. Most internet users have admitted to not readingevery word on a website; they simply skim through and find the information they need.

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To maximise the first impression on your website, ensure that your site is minimalistic and free of clutter. Keep all the important content above the fold so they can find all the details without needing to scroll through the site. This minimises distractions and reduces the chance of the clients just bouncing away from your website.

3. Clear Communication (Calls to Action)

Whatever the purpose of your website is, you must ensure that it easily guides the clients on what to do. While you may have offered them helpful information regarding your productsand services, it would be difficult to make a sale or close a deal if they cannot find the right buttons.

For this reason, use clear call-to-action prompts depending on what you want them to do. For instance, if the site is e-commerce and aims to sell something, think of using prompts such as ‘Call us to Order’, ‘Buy Now’, or ‘Make Enquiry’. On the other hand, if it is a blog, you can encourage them to sign up for newsletters. With this, you can get their details and use them for email marketing.


As you can see, creating the perfect website doesn’t have to be difficult. Once you settle on the right web hosting service provider and focus on being innovative, you can establish trustwith your website’s visitors. Now that you have their attention, ensure you offer your clients a seamless navigation and concise call-to-action prompts to get in touch with you in case of anything. Like any other field, constantly improve your website and optimise it with the trends as they appear.

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