According to recent studies and polls like the Trafalgar poll, ‘Go Woke, Go Broke’ might become more than a catchphrase, as almost 80% of people across all political spectrums indicated they were more likely to conduct business with an organization that maintained its political neutrality.
Table of ContentsWoke Capitalism Hurts BusinessPolitically Neutral Companies Perform BestCEOs and Boards Abdicate ResponsibilityESG Policies Aren’t the Same as DEIIt’s Not Too Late to Reverse Woke Capitalism
Growing evidence indicates that businesses supporting awakened capitalism typically alienate customers, scare away potential employees, and lose money for investors as far-left ideas become more entrenched in American society.
The economic effects of woke capitalism will take decades to fully assess, as with other cultural revolutions, but firms and investors that rely on quarterly growth and profits cannot wait that long. The financial information for businesses that "go woke" is, ...