In 2024, Russians have spent a staggering amount of money on mystical services like astrology, numerology, and fortune telling—almost as much as they spent on food. According to the newspaper MK, the market for these “magical” services has grown rapidly, with income in the occult industry increasing by 20% last year alone. And experts predict the growth will continue to outpace other industries, with even more Russians turning to these services in 2024.
The total value of Russia's occult market is now estimated at 2.4 trillion rubles, or about $24 billion. For perspective, this is nearly the same amount that the entire country spent on groceries last year. The rise in popularity of astrology and fortune telling can also be seen online, with a 38% increase in traffic to websites offering these services.
Interestingly, the research behind these numbers was commissioned by psychologists, who are some of the few professionals competing with numerologists and astrologers. Despite...
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