Marketing Failure

How US Army's $11 Million Marketing With The Rock Flopped 1

How US Army’s $11 Million Marketing With The Rock Flopped

The Army is regretting a $11 million marketing deal with the United Football League and Dwayne “The Rock” Johnson, which failed to bring in any new recruits and might have even hurt enlistment efforts. Despite big promises, Johnson didn’t deliver the expected social media posts, and the league’s poor performance

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