The Army is regretting a $11 million marketing deal with the United Football League and Dwayne "The Rock" Johnson, which failed to bring in any new recruits and might have even hurt enlistment efforts. Despite big promises, Johnson didn't deliver the expected social media posts, and the league's poor performance didn't help. Now, the Army wants some of its money back, amid criticism that this misstep echoes past failed marketing strategies. Can the Army recover from this high-profile blunder?
Following an $11 million marketing agreement with the United Football League and Dwayne "The Rock" Johnson, it appears that the Army is experiencing buyer's remorse reports Military.com.
Internal documents and emails obtained by Military.com reveal that the high-profile, high-dollar arrangement probably had no positive effect on recruiting new Army members and may have even hurt the organization's ability to locate recruits. The service might even try to recoup a portion of its costs.
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