Russia’s Rebranded McDonald’s Smashed Sales Record On Opening Day

The Vkusno & Tochka, which is a rebranded McDonald's in Russia after the company fled in the wake of Russia's invasion of Ukraine, has smashed the sales records on the opening day.

According to a Reuters interview with the company's chief executive, when Russia's rebranded McDonald's restaurants opened in Moscow earlier this month, they shattered sales records set when the locations were adorned with golden arches.

After just one day in business, the new brand Vkusno & Tochka ...

Subscribe to view this content.

Explore exclusive GGI coverage of Donald Trump’s assassination attempt.

 
Do you have a tip or sensitive material to share with GGI? Are you a journalist, researcher or independent blogger and want to write for us? You can reach us at [email protected].