According to people familiar with the matter, Instagram is set to launch a competitor to Twitter, and it has been secretly available to select creators for months.
Instagram is planning to release a text-based app that will compete with Twitter.
The company is currently testing the project with celebrities and influencers, according to people familiar with the matter.
It has been secretly available to select creators for months, according to one of the people.
The app, which will be separate from Instagram but will allow people to connect accounts, may debut as soon as June, according to Lia Haberman, who teaches social and influencer marketing at UCLA and published a screenshot of an early app description.
Based on a (somewhat blurry) example I got, Meta's new app looks a lot like Twitter.
So, could this take over all the Twitter screenshots we've been seeing on the Feed lately? Maybe.
It’s impossible to predict how audiences will respond but this could be an alternative. pic.twitter.com/xgQa1kUjCl
It may eventually be compatible with other Twitter competitor apps, including Mastodon, according to Haberman’s screenshot.
According to a new Bloomberg report, it was found that Michelle Obama’s...
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