Instagram Launches Twitter Clone

Meta’s Chief Product Officer, Chris Cox, revealed the launch of a Twitter clone with the code name “Project 92.” The public name for this project could be “Threads.”

Today, Meta employees were shown these screenshots of Instagram’s upcoming app to compete with Twitter.
Image: The Verge

One of Meta’s top executives showed employees a preview of the company’s upcoming Twitter competitor during a companywide meeting today that was watched by The Verge. You can see some of the screenshots above.

The new standalone app will be based on Instagram and integrate with ActivityPub, the decentralized social media protocol. That will theoretically allow users of the new app to take their accounts and followers with them to other apps that support ActivityPub, including Mastodon.

The forthcoming app, which, in the meeting today, Meta chief product officer Chris Cox called “our response to Twitter,” will use Instagram’s account system to automatically populate a user’s information. The internal codename for the app is “Project 92,” and its public name could be Threads, based on internal documents also seen by The Verge.

If a bill, sponsored by Assemblymember Buffy Wicks, D-Oakland, passes, Meta threatens to pull news content in California unless it pays publishers.

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