We live in a time where cable news is slowly fading away, like how the 8-track tape or the VHS player did years ago. Today, the way Americans get their political news is changing dramatically, and this shift is shaking up the whole political scene.

CNN, Fox, and MSNBC, which used to dominate political coverage, are now seeing their audiences shrink. The people who still watch them are getting older. At the same time, a new era of political communication is emerging: the influencer age.

If you’re skeptical, just take a look at the recent Republican and Democratic conventions. These big events used to be covered exclusively by traditional media, but not anymore. According to a recent article from RealClearPolitics, around 200 influencers were invited to the Democratic National Convention, giving them access to exclusive parties, events, and even meetings with delegates—something unheard of just a few years ago.

How people get their political news now largely depends on thei...