Koo hailed as India’s answer to Twitter, soared to fame with promises of multilingual social media for millions. Founded in 2020, it quickly gained government support and celebrity endorsements, even expanding to other countries. However, despite early success and significant investments, Koo faced rapid decline. Within just a few years, the company struggled to raise funds, leading to layoffs and internal turmoil. Issues with user engagement, a perception of political bias, and challenges in monetization further compounded its woes. Now, amidst talks of acquisition and a dwindling user base, Koo fights to stay afloat, questioning its future in the competitive social media landscape.
As reported by Rest of World, when Mukul joined Indian microblogging company Koo in early 2023, he was excited to work with the roughly 300-person team developing India's answer to Twitter (formerly X). He was hired to work on several components of the app, including redesigning parts of the homepa...
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