The Army is regretting a $11 million marketing deal with the United Football League and Dwayne "The Rock" Johnson, which failed to bring in any new recruits and might have even hurt enlistment efforts. Despite big promises, Johnson didn't deliver the expected social media posts, and the league's poor performance didn't help. Now, the Army wants some of its money back, amid criticism that this misstep echoes past failed marketing strategies. Can the Army recover from this high-profile blunder?

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