Make Sunsets, Luke Iseman's startup that has at least $500,000 in venture money, has been conducting geoengineering experiments to cool the earth.
Luke Iseman spoke with specialists in the field while he was considering starting a solar geoengineering company. The greatest piece of advise he got was to avoid using the word "geoengineering."
The phrase refers to modifying Earth's climate for human benefit, but in recent years it has also come to stand in for "solar geoengineering," whi...
