According to Statista's Digital Market Insights, estimated global search advertising revenue was estimated to be $260 billion last year and could reach $400 billion by 2026.
At Google's Mountain View, California, headquarters, the release of OpenAI's conversational chatbot ChatGPT late last year raised red flags since the management of the firm saw the emerging technology as a serious threat to its main search business. To make matters worse, Microsoft, one of Google's last surviving com...
