As of late, brand Loyalty is declining for most luxury automakers. Widespread reductions in loyalty could be caused by ongoing supply chain problems and several other factors.
According to recent research from S&P Global Mobility, brand loyalty—defined as the proportion of customers who return to the same brand for their subsequent vehicle—is declining in the luxury market.
The findings of this study, which runs from January 2020 to April 2022, were depicted in this infographic by...
