The World Health Organization's latest report shows that nearly half of all babies globally are now exclusively breastfed for the first six months, a significant increase over the past twelve years. However, this progress is overshadowed by a massive rise in baby formula sales, which have more than doubled worldwide in the last two decades. Despite the proven benefits of breastfeeding, including essential nutrients and immune protection, formula marketing remains aggressive, especially in countries like China, which leads the global market. The report highlights a troubling gap: while breastfeeding rates are highest in South Asia and Africa, developed regions like North America and Eastern Europe lag behind, revealing a complex battle between breastfeeding advocacy and formula industry influence.

However, there’s more to the story. Despite this progress, the use of breast milk substitutes, like formula, has more than doubled around the world in the last 20 years. Research shows...