Pfizer, BioNTech partnered up with Marvel for Avengers and Covid-fighting comic book. Although Pfizer and BioNTech's usage of comic book media is distinctive, it is not a novel tactic in pharmaceutical promotions.
Pfizer and BioNTech are working with Marvel to create a custom comic book to commemorate "everyday" people receiving the Covid-19 vaccine.
An advancing Ultron, one of the Avengers' main antagonists, is vanquished in the "Everyday Heroes" digital comic book by Captain Am...
