Apple’s Vision Pro Flop: What Was Tim Cook Thinking With A $3,899 Headset During An Economic Downturn?

Apple's Vision Pro flop is clear as Tim Cook's decision to release the $3,899 headset earlier this year faces criticism amid low demand, leading Apple to halt its second-generation model.

It was probably a bad decision to release the Vision Pro headset earlier this year at $3,899 (for a 1TB version), especially because Goldman and I have demonstrated how rapidly the American middle class has declined under Bidenomics.

In light of declining demand, Cook may have since learned his lesson. According to a recent story from The Information, Apple reportedly put the second-generation Vision Pro on hold and redirected development efforts toward a less expensive model.

Apple has told at least one supplier that it has suspended work on its next high-end Vision headset, an employee at a manufacturer that makes key components for the Vision Pro said. The pullback comes as analysts and supply chain partners have flagged slowing sales of the $3,500 device.

The company i...

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