Phony reviews are a problem that both Amazon and Google have had to deal with in recent years. Now, Amazon is suing Facebook administrators over more than 10,000 groups used to coordinate fake product reviews.
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According to a recent Wall Street Journal report, Amazon has filed a lawsuit against administrators of more than 10,000 distinct Facebook groups that were allegedly “used to coordinate fake reviews of Amazon products.”
According to Amazon, the groups offer people free goods or cash in exchange for product reviews, which are then utilized to raise product ratings in the hopes that more merchandise would be sold. In addition to the United States, this practice is also prevalent in the United Kingdom, Germany, France, Italy, Spain, and Japan.
Dharmesh Mehta, a vice president at Amazon, described the company’s approach of boosting reviews as “proactive legal action targeting bad actors.”
Phony reviews are a problem that both Amazon and Google have had to deal with in recent years, according to the report, and they even prompted an investigation by the U.K. antitrust regulator into whether the corporations were doing enough to halt the fake reviews.
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Before Facebook banned the “Amazon Product Review” group this year, it had more than 43,000 members. Amazon filed a lawsuit in Washington’s King County Superior Court.
Congressmen in the United States had raised concerns about Amazon’s efforts to combat false reviews as early as 2019, the same year that the Federal Trade Commission penalized a third-party company that paid users to submit reviews.