In a Facebook ad, a woman with a face identical to actor Emma Watson’s face smiles coyly and bends down in front of the camera, appearing to initiate a sexual act. But the woman isn’t Watson, the “Harry Potter” star. The ad was part of a massive campaign this week for a deepfake app, which allows users to swap any face into any video of their choosing.
Deepfakes are content where faces or sounds are switched out or manipulated. Commonly, deepfake creators make videos in which celebrities are...
