Big Pharma Marketing Influences Prescriptions of 98% Doctors

How much impact do pharmaceutical corporations' marketing operations have on doctors' prescription practice? A vast bulk of doctors accepted that three main exercises impacted their prescription decisions. One among them is certainly big pharma marketing as it influences prescriptions of 98% of the doctors in the country.

A three-year study comprising 1,100 physicians undertaken by the faculty of management at Gujarat Technological University (GTU) revealed that 97.6% of doctors have acc...

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